Word-of-mouth marketing always starts with the product, the brand, and the offering itself. A great and engaging product facilitates word-of-mouth and can more easily generate true consumer engagement. A product optimized for word-of-mouth creates a strong platform upon which specific word-of-mouth campaigns, online PR, social SEO, and social media marketing can be applied to allow for synergies that will increase consumer engagement, improve brand attitudes, and generate higher sales.

We offer strategic word-of-mouth consultancy for product, brand, and service development processes. This includes starting at the core of optimizing design, packaging, distribution channels, add-on services etc. from a word-of-mouth perspective. Our aim is to make sure your product holds true word-of-mouth potential that will create natural buzz, recommendations, and attention to increase sales - we call this service word-of-mouth Core.