Word-of-mouth travels differently in different social networks. Whether your target group spend most of their time on Facebook or in a local coffee shop, we know that the basis for word-of-mouth is always influential individuals and social relationships.

Word-of-mouth mapping constitues mapping your target group in terms of how word-of-mouth travels, which the most influential actors or individuals are, and what type of content tends to generate the most interest in your target group. We look at who your most influential target group members are, and how their social networks are connected to form a web of social contacts that you can use for your word-of-mouth marketing initiatives. We map social networks both online in social media, and offline based on the most important people in your target group. Since 2003, we have mapped numerous word-of-mouth networks worldwide, ranging from health influentials among soft drink consumers to word-of-mouth connections in the global mining industry.