In today's constant media noise, it can be difficult for brands to engage their target groups through traditional marketing activities. Word-of-mouth marketing is a result of brands trying to overcome this challenge, and modern word-of-mouth marketing strategy can beneficially be used for both online and offline communications.

In our Street services, we combine word-of-mouth marketing with events and guerilla marketing, and offer full-service solutions including strategic guidance, concept development and implementation. In choosing channels and content for Street campaigns, we always use our clients’ target group as the starting point to guarantee relevance and attention. We strive to use guerilla marketing and branding events as word-of-mouth platforms, allowing us to combine them with digital communications and social media to create synergies. By creating natural reasons for consumers to interact with each other and the brand both during an event and afterwards, a prolonged and extended word-of-mouth effect of the campaign can be achieved.