Ambassador Branding® is relationship marketing taken to the next level. We believe that building strong and honest relationships with consumers over time is one of the best investments a brand can make. In Ambassador Branding, we combine this insight with the specific targeting of influentials as a basis for long-term word-of-mouth marketing.
We identify a small number of your target group influentials - the individuals with the right talent, ambition, and social connections to become strong opinion leaders over time. This identification process starts with online identification, and continues with a number of tests and interviews to find the best possible match. These individuals are then invited to join your exclusive ambassador program where they will receive help, guidance, and unique opportunities to reach their goals in life. This is not about giving away product samples or "buying" the loyalty of an influential individual. It is about putting a little time and effort into creating true, loyal, and influential brand ambassadors over time.
